Usage Score
6.9
Player Dossier
2011-2012Texas Tech
Marcus Kennard
WR • 6'3" • Lawton, OK, USA
Reliable chain-moverPossession profile
Marcus Kennard reads as a reliable chain-mover based on recent role and receiving efficiency.
Efficiency
67.3
Consistency
60.6
Season Value
47.2
Career Arc
Value trend by season
Best season by value score: 2011 Regular Season · Texas Tech
1112
Snapshot
- Career Teams
- 1
- Seasons Tracked
- 2
- Program Path
- Texas Tech
- Peak Game
- Peak game by takeover score: Oklahoma
Scouting Read
Best season and peak-game context are pinned here so the rest of the page can stay analytical without losing the headline story.
Marcus Kennard, WR. Best season Best season by value score: 2011 Regular Season · Texas Tech. Marcus Kennard reads as a reliable chain-mover based on recent role and receiving efficiency.
Player insights
Lead takeaway
Best season by value score: 2011 Regular Season
Texas Tech paired 182 primary output with 69.5 efficiency.
Supporting note
2012 Regular Season role shape
target-driven usage with 67.3 efficiency.
Supporting note
Career value stayed steady
2012 Regular Season tracked close to the prior stop by season value score.
Supporting note
Peak game by takeover score: West Virginia
Win with an explosive receiving profile. It landed in the 100th percentile of the selected season.
Analysis workspace
Season Workbench
Filter the strongest season sample, inspect game-level shape, and then drop into the full log without losing the story of the year.
Season Explorer
Understand the selected season before dropping into the full game log.
2012 Regular Season · Texas Tech
Games
4
Receiving Yards / G
24.8
Efficiency
67.3
Usage
6.9
Consistency
60.6
Best Game by takeover score
Baylor
Hover a point or expand a game row to keep the active game context visible here.
Active game
Hover over a point
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Game-by-Game Trend
Follow how the selected stat changes from one game to the next. Spikes mark standout outings, while dips show quieter weeks.
Chronological game order.
Game by game trend chart. Unknown: 40. West Virginia: 43. Kansas State: 10. Baylor: 6
Volume vs Efficiency
Each dot is a game. Farther right means the player carried more of the workload, and higher means they were more efficient with those chances.
Low volumeHigh quality
High volumeHigh quality
Low volumeLower quality
High volumeLower quality
Volume on the x-axis, quality on the y-axis.
Volume versus efficiency scatter chart. Unknown: 4 by 66.7. West Virginia: 3 by 95.6. Kansas State: 1 by 66.7. Baylor: 1 by 40
Split Comparison
Compare how this player performed across different situations. "Games" shows how many matchups are included in each split.
Losses8 · Games = 2
First Half41.5 · Games = 2 · +33.5 vs Second Half
Second Half8 · Games = 2 · -33.5 vs First Half
All Games24.8 · Games = 4
Game Log
Dense stat lines with inline explanations and season-linked highlights.
4 games
Featured metric
Receiving Yards
Top game by takeover score
West Virginia
Best efficiency game
95.6 vs West Virginia
Career Arc
Track team changes, role shifts, and season-to-season movement.
- 1
Texas Tech
2011-2012
Opening stop
Season Progression
20112012
| Season | Team | Primary | Efficiency | Usage | Delta |
|---|---|---|---|---|---|
| 2011 Regular Season | Texas Tech | 182 | 69.5 | 4.5 | — |
| 2012 Regular Season | Texas Tech | 99 | 67.3 | 6.9 | -83 |
Signature Performances
Top Games
#1 Featured game
Oklahoma
Win with an explosive receiving profile.
75
Primary metric
75 receiving yards with a 100 efficiency score.
#2
West Virginia
43
Primary metric
Win with an explosive receiving profile.
43 receiving yards with a 95.6 efficiency score.
#3
Unknown
40
Primary metric
Game with an explosive receiving profile.
40 receiving yards with a 66.7 efficiency score.
#4
Iowa State
35
Primary metric
Loss with an explosive receiving profile.
35 receiving yards with a 100 efficiency score.
#5
Texas A&M
17
Primary metric
Loss with an explosive receiving profile.
17 receiving yards with a 100 efficiency score.
Top Seasons
#1 Season by value score
2011 Regular Season · Texas Tech
182 primary output · 69.5 efficiency · 4.5 usage
52.1
#2
2012 Regular Season · Texas Tech
47.2
99 primary · 67.3 efficiency · 6.9 usage
Milestones
0
100+ receiving yards
0
8+ catch outings
1
2+ TD games
Bio, Recruit, and Data Context
Recruit Profile
2★
Class 2009 · Rating 0.7889
Lawton · Lawton, OK
- Committed To
- Kansas State
- Commit Date
- Jan 1, 2009
Career Facts
1
Career teams
2
Seasons tracked
281
Career Receiving Yards
Data Context
Coverage spans 2 tracked seasons, 12 games, and base opponent context only. Derived metrics fall back to raw production when share or rating context is missing.