Usage / Role
4%
Rotational offensive role
Player Dossier
2011-2012Texas Tech
WR • 6'3" • Lawton, OK, USA
Marcus Kennard reads as a reliable chain-mover based on recent role and receiving efficiency.
Usage / Role
4%
Rotational offensive role
Impact Production
48
Developing production for a receiver
Reliability
45
Useful contributor with volatile peaks
Star Power
52
Limited ceiling signals so far
Career Arc
Value trend by season
Best season by Season Value: 2011 Regular Season · Texas Tech
Snapshot
Player Story
Marcus Kennard built his college career from 2011 through 2012 as a wide receiver from Lawton, OK wearing No. 88, spending time with Texas Tech. The clearest part of Marcus Kennard's career was his receiving role: 21...
Read the storyMarcus Kennard, WR. Best season Best season by Season Value: 2011 Regular Season · Texas Tech. Marcus Kennard reads as a reliable chain-mover based on recent role and receiving efficiency.
Stat Footprint
Quick Answers
Season Ledger
| Season | Team | Games | Rec | Rec Yds | TD | Overall |
|---|---|---|---|---|---|---|
| 2011 Regular Season | Texas Tech | 8 | 12 | 182 | 0 | 54.8 |
| 2012 Regular Season | Texas Tech | 4 | 9 | 99 | 3 | 51.3 |
Related Context
Marcus Kennard played WR for Texas Tech. Across 2 tracked seasons, Marcus Kennard recorded 281 receiving yards and 3 touchdowns. His top tracked season came in 2011 with Texas Tech.
Lead takeaway
Best season by value score: 2011 Regular Season
Texas Tech paired 182 primary output with 69.5 efficiency.
Supporting note
2012 Regular Season role shape
target-driven usage with 67.3 efficiency.
Supporting note
Career value stayed steady
2012 Regular Season tracked close to the prior stop by season value score.
Supporting note
Peak game by takeover score: West Virginia
Win with an explosive receiving profile. It landed in the 100th percentile of the selected season.
Analysis workspace
Filter the strongest season sample, inspect game-level shape, and then drop into the full log without losing the story of the year.
Understand the selected season before dropping into the full game log.
Games
4
Receiving Yards / G
24.8
Efficiency
67.3
Usage
6.9
Consistency
60.6
Best Game by takeover score
West Virginia
Active game
Hover over a point
Hover or select a game to keep its context visible here without the page shifting around.
Follow how the selected stat changes from one game to the next. Spikes mark standout outings, while dips show quieter weeks.
Chronological game order.
Game by game trend chart. Northwestern State: 40. West Virginia: 43. Kansas State: 10. Baylor: 6
Each dot is a game. Farther right means the player carried more of the workload, and higher means they were more efficient with those chances.
Low volumeHigh quality
High volumeHigh quality
Low volumeLower quality
High volumeLower quality
Volume on the x-axis, quality on the y-axis.
Volume versus efficiency scatter chart. Northwestern State: 4 by 66.7. West Virginia: 3 by 95.6. Kansas State: 1 by 66.7. Baylor: 1 by 40
Compare how this player performed across different situations. "Games" shows how many matchups are included in each split.
Dense stat lines with inline explanations and season-linked highlights.
4 games
Featured metric
Receiving Yards
Top game by takeover score
West Virginia
Best efficiency game
95.6 vs West Virginia
Player Story
Marcus Kennard built his college career from 2011 through 2012 as a wide receiver from Lawton, OK wearing No. 88, spending time with Texas Tech. The clearest part of Marcus Kennard's career was his receiving role: 21 catches, 281 receiving yards, and 3 touchdowns across 12 career games in the available record. That gives Marcus Kennard's career enough real context without stretching the story beyond the available production.
Track team changes, role shifts, and season-to-season movement.
Texas Tech
2011-2012
Opening stop
Season Value Progression
| Season | Team | Primary | Efficiency | Usage | Delta |
|---|---|---|---|---|---|
| 2011 Regular Season | Texas Tech | 182 | 69.5 | 4.5 | — |
| 2012 Regular Season | Texas Tech | 99 | 67.3 | 6.9 | -83 |
#1 Featured game
@ Oklahoma
Week 8 · W 41-38 · Conference game
Win with an explosive receiving profile.
75
Receiving Yards
76.4 takeover
75 receiving yards with a 100 efficiency score.
#2
vs West Virginia
Week 7 · W 49-14 · Conference game
43
Receiving Yards
75.3 takeover
Win with an explosive receiving profile.
43 receiving yards with a 95.6 efficiency score.
#3
vs Northwestern State
Week 1 · W 44-6
40
Receiving Yards
66.7 takeover
Win with an explosive receiving profile.
40 receiving yards with a 66.7 efficiency score.
#4
vs Iowa State
Week 9 · L 7-41 · Conference game
35
Receiving Yards
55.1 takeover
Loss with an explosive receiving profile.
35 receiving yards with a 100 efficiency score.
#5
vs Texas A&M
Week 6 · L 40-45 · Conference game
17
Receiving Yards
43.5 takeover
Loss with an explosive receiving profile.
17 receiving yards with a 100 efficiency score.
#1 Season by Season Value
2011 Regular Season · Texas Tech
182 primary output · 69.5 efficiency · 4.5 usage
54.8
#2
2012 Regular Season · Texas Tech
51.3
99 primary · 67.3 efficiency · 6.9 usage
0
100+ receiving yards
0
8+ catch outings
1
2+ TD games
Next best actions
Move from the player story into the game log, career arc, team context, and video shelf.