Usage Score
6.7
Player Dossier
2017-2021Houston
Cole McGowan
WR • 5'11" • 187 lbs • Magnolia, TX, USA
Reliable chain-moverPossession profile
Cole McGowan reads as a reliable chain-mover based on recent role and receiving efficiency.
Efficiency
26.7
Consistency
4.8
Season Value
18.5
Career Arc
Value trend by season
Best season by value score: 2021 Regular Season · Houston
171819202021
Snapshot
- Career Teams
- 1
- Seasons Tracked
- 6
- Program Path
- Houston
- Peak Game
- Peak game by takeover score: BYU
Scouting Read
Best season and peak-game context are pinned here so the rest of the page can stay analytical without losing the headline story.
Cole McGowan, WR. Best season Best season by value score: 2021 Regular Season · Houston. Cole McGowan reads as a reliable chain-mover based on recent role and receiving efficiency.
Player insights
Lead takeaway
Best season by value score: 2021 Regular Season
Houston paired 0 primary output with — efficiency.
Supporting note
2019 Regular Season role shape
target-driven usage with 26.7 efficiency.
Supporting note
Career value is trending up
2021 Regular Season improved on the prior stop by season value score.
Supporting note
Peak game by takeover score: Tulane
Loss with an explosive receiving profile. It landed in the 100th percentile of the selected season.
Analysis workspace
Season Workbench
Filter the strongest season sample, inspect game-level shape, and then drop into the full log without losing the story of the year.
Season Explorer
Understand the selected season before dropping into the full game log.
2019 Regular Season · Houston
Games
7
Receiving Yards / G
0.7
Efficiency
26.7
Usage
6.7
Consistency
4.8
Best Game by takeover score
Memphis
Hover a point or expand a game row to keep the active game context visible here.
Active game
Hover over a point
Hover or select a game to keep its context visible here without the page shifting around.
Game-by-Game Trend
Follow how the selected stat changes from one game to the next. Spikes mark standout outings, while dips show quieter weeks.
Chronological game order.
Game by game trend chart. Oklahoma: -3. Unknown: 0. Washington State: 0. Tulane: 8. Cincinnati: 0. UConn: 0. Memphis: 0
Volume vs Efficiency
Each dot is a game. Farther right means the player carried more of the workload, and higher means they were more efficient with those chances.
Scatter view is hidden because this season does not have enough game-to-game variety yet.
Split Comparison
Compare how this player performed across different situations. "Games" shows how many matchups are included in each split.
Losses1 · Games = 5
First Half1.3 · Games = 4 · +1.3 vs Second Half
Second Half0 · Games = 3 · -1.3 vs First Half
All Games0.7 · Games = 7
Game Log
Dense stat lines with inline explanations and season-linked highlights.
7 games
Featured metric
Receiving Yards
Top game by takeover score
Tulane
Best efficiency game
53.3 vs Tulane
Career Arc
Track team changes, role shifts, and season-to-season movement.
- 1
Houston
2017-2021
Opening stop
Season Progression
201720182019202020202021
| Season | Team | Primary | Efficiency | Usage | Delta |
|---|---|---|---|---|---|
| 2017 Regular Season | Houston | 0 | — | — | — |
| 2018 Regular Season | Houston | 0 | — | — | 0 |
| 2019 Regular Season | Houston | 5 | 26.7 | 6.7 | 5 |
| 2020 Postseason | Houston | 12 | 80 | 4.8 | 7 |
| 2020 Regular Season | Houston | 12 | 80 | 4.8 | 0 |
| 2021 Regular Season | Houston | 0 | — | — | -12 |
Signature Performances
Top Games
#1 Featured game
BYU
Loss with an explosive receiving profile.
12
Primary metric
12 receiving yards with a 80 efficiency score.
#2
Tulane
8
Primary metric
Loss with an explosive receiving profile.
8 receiving yards with a 53.3 efficiency score.
#3
Oklahoma
-3
Primary metric
Loss with an explosive receiving profile.
-3 receiving yards with a 0 efficiency score.
#4
Memphis
0
Primary metric
Loss with an explosive receiving profile.
0 receiving yards with a — efficiency score.
#5
UConn
0
Primary metric
Win with an explosive receiving profile.
0 receiving yards with a — efficiency score.
Top Seasons
#1 Season by value score
2021 Regular Season · Houston
0 primary output · — efficiency · — usage
100
#2
2020 Postseason · Houston
45.4
12 primary · 80 efficiency · 4.8 usage
#3
2020 Regular Season · Houston
45.4
12 primary · 80 efficiency · 4.8 usage
Milestones
0
100+ receiving yards
0
8+ catch outings
0
2+ TD games
Bio, Recruit, and Data Context
Recruit Profile
2★
Class 2016 · Rating 0.7678
Magnolia · Magnolia, TX
- Committed To
- Houston
- Commit Date
- Jan 1, 2016
Career Facts
1
Career teams
6
Seasons tracked
17
Career Receiving Yards
Data Context
Coverage spans 6 tracked seasons, 11 games, and base opponent context only. Derived metrics fall back to raw production when share or rating context is missing.