Biggest tracked game
19.1M
2023 Ohio State at Michigan on FOX
Audience Intelligence
College Football TV Ratings & Viewership Lab
Compare rated college football audiences by game, team, conference, network, and era using Sports Media Watch rows matched to CFBTrack games.
Rated Sample
16 games
2009 – 2025 with 7 rows still flagged for review.
Average Audience
12.2M
Median game is 11.6M across 16 seasons.
Audience Context
Rated-game rows are separated from schedule coverage so audience comparisons stay tied to measured broadcasts.
Most Watched
19.1M
Ohio State at Michigan on FOX.
Top Team Draw
Unavailable
Team draw rankings will appear once the rated sample is available.
Rated Games
16
Sports Media Watch audience rows matched to CFBTrack games.
Median Audience
11.6M
Average audience is 12.2M in the active scope.
10M+ Games
133
Eight-figure TV audiences in the rated-game sample.
Coverage Range
2009 – 2025
Audience rows are tracked separately from schedule-only media coverage.
Audience research
TV ratings and viewership lab
Use Sports Media Watch audience rows to compare games, teams, conferences, and network draw.
Early seasons include partial Sports Media Watch packages and selected articles, so year-over-year comparisons should account for coverage depth.
Filtered to Michigan vs Ohio State. Rankings and games below use the active matchup filter.Clear matchup
All rated games5,328 gamesCFP era4,636 gamesRegular season4,848 gamesPostseason480 games10M+ club133 gamesNetwork TV1,565 games
Rated games
16
2009-2025 with 7 rows in review.
Average viewers
12.2M
Median audience is 11.6M.
Most watched
19.1M
Ohio State at Michigan
Million-plus games
16
0.0% of rated rows are postseason.
Team and network comparisons use matched rated-game rows from the active scope; regular-season filters use the dataset's regular season_type and team brand-lift baselines exclude direct head-to-head games.
Share hooks
Stats built for arguments
Fast cuts from the active filter, ready to copy into a post or use as a research lead.
Top team draw
Michigan
12.2M average across 16 rated games
Best repeat matchup
24.6M
Alabama vs Clemson, 4 tracked games
Regular-season king
19.1M
2023 Ohio State at Michigan on FOX
10M+ club
10
Games reached at least eight-figure audiences
Top conference draw
Big Ten Conference
12.2M average by team appearance
Top outlet
FOX
14.9M average across 8 games
Conference audience
Conference-by-conference TV draw
Conference credit uses team appearances by season membership, so inter-conference games count once for each participant.
| Top game | ||||
|---|---|---|---|---|
| Big Ten Conference | 32 | 12.2M | Ohio State at Michigan | 32 · 100.0% |
Conference comparison
Conference leaders by research scope
Quick era and inventory slices for comparing which conferences rise when the sample changes.
All rated games
- Pacific-10 Conference5.66M
- Southeastern Conference4.53M
- Big Ten Conference3.26M
- NCAA Division I FBS independent schools3.07M
CFP era
- Southeastern Conference4.43M
- Big Ten Conference3.14M
- NCAA Division I FBS independent schools3.00M
- Atlantic Coast Conference2.38M
Regular season
- Pacific-10 Conference5.66M
- Southeastern Conference4.17M
- Big Ten Conference2.93M
- NCAA Division I FBS independent schools2.87M
Postseason
- Southeastern Conference8.48M
- Big Ten Conference8.04M
- Big 12 Conference6.33M
- Pac-12 Conference6.06M
Network TV
- Southeastern Conference6.41M
- Western Athletic Conference5.59M
- Pacific-10 Conference5.54M
- Big Ten Conference4.83M